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Discussion

We have done an RFM analysis on our customer data. Mary Jones has a score of "1 1 5". This series means that Mary ________ .

  • A.Has ordered recently, orders frequently, and places a large order when she orders.
  • B.Hasn't ordered recently, orders infrequently, but places a large order when she orders.
  • C.Has ordered recently, orders frequently, but doesn't place a large order when she orders
  • D.Hasn't ordered recently, orders infrequently, and doesn't place a large order when she orders.

Answer: C

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