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Discussion

Adidas launched three products. The Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals to focus on fashion and life-style; and Style Essentials, with the main group within this one being. This is a case of __?

  • A.Market Segmentation
  • B.Niche market
  • C.Focus Marketing
  • D.Target Market

Answer: D

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