Data mining applications are used accomplish which of the following tasks?
Answer: C
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The "F" in RFM analysis stands for ________ .
Answer: A
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RFM analysis uses customers' purchasing patterns to ________ .
Answer: B
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In a common form of RFM analysis, customers are sorted in five groups and given a score of 1 to 5 depending on their group.
Answer: A
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Which of the following is an unsupervised data mining technique?
Answer: A
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Data Mining uses simple arithmetic techniques such as sums, averages, and groupings to perform what-if analyses, to make predictions, and to facilitate decision making.
Answer: B
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Report types include static, dynamic, query and OLAP.
Answer: A
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Data warehouse data are usually normalized.
Answer: B
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Formatting the report is part of authoring a report.
Answer: A
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One popular classification technique in Business Intelligence (BI) reporting is ________ .
Answer: C
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