A good Brand can be built up by way of
Answer: D
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The competitive position of a company can be improved by
Answer: C
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A Bank offers discount coupons to the customers availing of consumer loans from the Bank. Which of the following kind of marketing mix is this?
Answer: D
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The concept of Management by objectives MBO. is given by who?
Answer: A
Management by objectives MBO., also known as management by results MBR., was first popularized by Peter Drucker in his 1954 book The Practice of Management.
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In the simple response model of consumer behaviour, the entities involved in it are
Answer: D
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Which statistical tool is used in market research to determine how different features of a product affect the buying behavior in the consumer’s mind?
Answer: D
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The tendency of modern marketing is towards …………………..
Answer: C
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The primary goal of sales promotion advertising is to influence the …………………… positively.
Answer: C
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Which among the following is the crux of the marketing process?
Answer: C
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The 'USP' of a product denotes ________
Answer: C
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