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Marketing Awareness

71.

Adidas launched three products. The Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals to focus on fashion and life-style; and Style Essentials, with the main group within this one being. This is a case of __?

Answer: D

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72.

For which of the following the “place” component of Marketing Mix is Intangible?

Answer: D

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73.

What is called the process of selling a product at different prices?

Answer: A

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74.

Marketing of services is resorted in which of the following sectors?

Answer: D

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75.

Leads can be best sourced from _________

Answer: B

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76.

The analysis by a marketing manager of a firm , of potential effects of social, legal, political and economic forces on a firm’s operation comes under which of the following?

Answer: B

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77.

________________is the USP of Saving Account

Answer: D

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78.

Innovation in marketing is same as ___________

Answer: C

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79.

"Price" is an important factor in the effective marketing mix. What are other factors in 4 Ps?

Answer: A

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80.

In which year, Consumer Protection Act was passed?

Answer: B

Consumer Protection Act, 1986 is an Act of the Parliament of India enacted in 1986 to protect the interests of consumers in India. It makes provision for the establishment of consumer councils and other authorities for the settlement of consumers’ disputes and for matters connected therewith also.

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